Three easy ways to boost your property’s online views.
Most homeowners are only given one opportunity to make a great first impression with potential buyers and with the development of technology, buyers are able to see every square meter of your home with just a click of a button. This leaves us asking, is your property up to the challenge of attracting and persuading those buyers to buy or does it need a little helping hand?
When it comes to selling real estate in 2022, it’s all about the success of your property’s digital marketing campaign in converting online viewers to real life buyers. Due to Perth’s current market conditions, it’s not uncommon for a listing to receive thousands of online views, so how can you harness this power to ensure a timely and lucrative sale? Simply follow our top three tips and you’ll be amazed by the result!
Stage to Sell.
One of the most effective ways of standing out from the competition is via professional home staging which refers to the process of preparing your home for sale through the strategic use of furniture and decorations to effectively appeal to buyers. The primary goal of home staging and styling your home is to best showcase your property’s existing features, floor plan and inevitably the lifestyle the buyers will enjoy in your home.
Professional home stagers, such as our team at Perth Style Company, know exactly how to target specific demographics for each of our projects. We harness our understanding of the suburb, type of home and price point to build the buyer’s ideal lifestyle which will ensure your online listing looks attractive to the right type of buyers.
Use a professional photographer.
Long gone are the days when you could get away with low quality, pixelated imagery on your online listing. These days, we need sharp, high quality imagery that really shows off every inch of your property in it’s best light.
We suggest enlisting the help of a professional. These guys know exactly how to showcase the main features of your home, capturing each space in a way that captivates the space, style and architectural elements of your property. Best of all, paying for a professional real estate photographer is relatively inexpensive in the scheme of things so you know it’ll be money well spent!
Invest in a property video.
With the rise of Instagram Reels and TikTok, video is clearly the way of the future and what better way to showcase your property than with it’s own video!
A video tour is a great way of giving prospective buyers a better feel for the layout and overall size of your home. Plus, it’s a great tool in helping buyers envisage themselves in the property. In fact, statistics show that listings that include video boast a whopping 403% increase in enquiries than listings that don’t - how crazy is that!