To DIY or leave home staging to the professionals?
A beautifully presented home is no doubt one of the most important aspects of your marketing strategy. After all, it’s key to ensuring prospective buyers fall in love with your property enough to make a sizable offer.
Yet, when it comes to preparing your home for sale, it’s often a costly process, leaving little budget at the end for presentation. This leads to a lot of homeowners looking for DIY solutions when staging their home.
Whilst this can seem like a logical solution - ultimately, what more do you need than a couple of cushions and decorative items?! - it can also end up being a costly mistake.
Here’s what you need to know when considering the DIY option over a professional…
Home staging professionals are strategic in their approach.
Something not all homeowners realise is that there is a very strategic approach to home staging. Not only does it aim to present your home in a way that helps buyers effectively visualise living there, but it also helps buyers to create an emotional connection with the property.
Professional home stagers have an in-depth understanding of the potential buyers in each suburb and are able to play to the interests and overall demographics of every area to manipulate an effective sale. For example, if you’re selling a family home in a suburban neighbourhood, a professional home stager will ensure the property is presented in such a way that appeals to every member of the family.
When you opt to stage your own home, you tend to sway naturally toward your personal preferences or what might have worked best for you when you lived in the home, rather than those of the market as a whole. This can be detrimental to an effective sale.
Home staging professionals will offer you peace of mind.
One of the greatest gifts a professional home stager can offer you is your own peace of mind. There’s nothing quite like the feeling of placing the job of marketing your home in the hands of a professional and knowing you’ve invested in the best for your property. No more stress, time or worry spent on the presentation of your property.
If you were to stage your own property, you’re effectively placing all of the responsibility onto yourself. Having to stage it yourself is yet another large, important task to take on. Putting it in the hands of a professional clears up your time and energy for other things, and you can rest assured that it will be done in the most efficient, lucrative way possible.
Home staging professionals will help profile your home to a different audience.
When it comes to selling property, it’s often about finding the perfect buyer for your home - someone that appreciates it in all of its glory and is therefore willing to pay top dollar for it. And, in order to find the perfect buyer, you need your property to be seen in multiple different places!
Professional home stagers, like Perth Style Co., have access to a wide audience of thousands of people who are not only interested in interiors, but property, home renovation and real estate sectors too.
Enlisting the help of a professional will ensure your home is seen by a greater network of agents and buyers who might not be local to the area. Think social media reach, websites, portfolios and personal networks. Every set of eyes could be critical to the efficient sale of your home!
But, what’s the return on a professional stager?
It can be very hard to identify just how much of a return you see through investing in a professional staging service.
Many in the industry claim that home staging can generate between 5-10% extra on the sale of your property. But, the question remains, would your property have seen that interest anyway?
There is no doubt that presenting your home effectively is going to drive interest in your home. As long as your home doesn’t have any major faults and is a good investment, home staging can only help guarantee a more timely and lucrative result - it’s really a no brainer!
Are you considering having your home staged? Get in touch with our team today here.